How a Simple Idea changed the way we Gift!
Buying gifts is something that almost everyone does. Be it for a birthday, anniversary or any special occasion.
However if you keep getting gifts that are not suitable or clothes that are the wrong fit for example, you might wish you just got the money instead – so you can buy – what you want – when you want it!
Birth of an Idea
Fleur an Emergency Nurse and Rodney a Disability Support Worker and Small Business Owner from Melbourne, Australia were thinking of how to make giving gifts more meaningful.
Having observed most of the common problems associated with giving gifts, the idea for Txt-A-Prez was born.
“Back in 2019, a thought happened. Wouldn’t it be great to send someone a gift through a text message. We send emojis to try and share feelings and love, why can’t we send an actual gift?”
Rodney – Co Founder of Txt-A-Prez
Working together with Elegant Media, Australia’s #1 Mobile App Developer, the Txt-A-Prez App was developed and released in 2024 across major App Stores.
Txt-A-Prez – A Seamless Gifting Experience
Txt-A-Prez is a revolutionary mobile application designed to streamline digital gift-giving. The app allows users to send thoughtful gifts (in the form of a cash transfer) instantly across social media, emails, and text messages.
With a focus on convenience, Txt-A-Prez ensures users never miss a special occasion by providing timely reminders and a meaningful gifting experience.
App Development Challenges & Solutions
1. Making sure the App works across different platforms [Cross-Platform Compatibility]
Challenge – In order for the Txt-A-Prez App to offer users a smooth gifting experience it was imperative that Txt-A-Prez functions seamlessly across various social media platforms, email services, and messaging apps.
Solution – Elegant Media’s team of app experts implemented APIs (Application Programming Interface) covering all major digital touchpoints to support seamless and instant gift sharing.
2. A fluid design for a super easy gifting experience [User Experience Optimisation]
Challenge – Designing an intuitive interface for quick and effortless gift sending in under 30 seconds.
Solution – The Elegant Media UI/UX team conceived and designed a minimalistic yet engaging interface that facilitated effortless navigation and a quick and easy gift sharing.
3. Making the App safe to use [Transaction Security]
Challenge – Maintaining optimal security to ensure the safety of financial and personal data.
Solution – As part of a proactive security approach, we Integrated encrypted transactions and multi-factor authentication for enhanced peace of mind.
4. The ability to handle multiple users simultaneously [Scalability]
Challenge – Being a highly seasonal activity, gift giving is especially popular during peak holiday seasons and the App needed to be capable of handling multiple users.
Solution – Our development team built a backend system that could handle high traffic and user volumes whilst continuing to deliver seamless functionality.
4. Remind users about upcoming events [Notifications]
Challenge – So its users never miss important dates, a reliable reminder feature was required.Solution – We integrated a reminder system that would not only send timely alerts but would also personalise gift suggestions as well.
“We are really happy with the project outcome and thrilled to have played a small part in making it easy for people to show their appreciation for others they love and care for. This project underscores the importance of integrating seamless technology with a user-centric approach to drive innovation in the mobile app landscape.”
Irusha – Project Manager
Results
The Txt-A-Prez Mobile App is a great example of how a unique idea became a successful mobile business.
- Cross-Platform Compatibility: The Txt-A-Prez App functionality was seamless across all social platforms and related communication channels such as email, messaging apps and SMS.
- Fast Gift Transactions: Enabled users to send gifts in under 30 seconds without technical glitches.
- Robust Security: Successfully maintained a high level of trust among users with secure payment and data protection measures.
- Scalability Achieved: Handled increased user activity during peak seasons with no service interruptions.
By overcoming technical challenges and prioritising user experience, the Txt-A-Prez App has set a new standard for instant and thoughtful gift-giving.
