People may find out about your App via the App Store, which is a great result. But many App Developers will want to find consumers beyond what the App Store gives them and this would be a Mobile App Website.
As an App Developer if you can get people to find your website you’ve got the opportunity to let them know all about your App.
In this post we talk about Search Engine Optimisation (SEO) for Your Mobile App Website – what it does and the value it brings.
Your Mobile App Website will often have:
- What the App Is
- How to Use It
- Where to Download It
- Its Features
- A Promotional Video
- How It Helps You
- How It Works
- Screen Shots
- Testimonials from People Who Use The App
- Links to Social Media
In short, your Mobile App Website gives you an opportunity to show off your App with an unlimited word count and unlimited images. It’s a great promotional tool – if only you could get people to it!
A key way to get people to your Mobile App Website is to undertake Search Engine Optimisation (SEO) activities. SEO is a range of techniques that are used to convince Google, and other search engines, to find your website.
We’ll look at two of the main techniques:
- Text
- Links
Text
Google and other search engines love text. They can read the text on a website and from that decide if a website is the right match for someone searching the web.
Google Friendly Text – Keywords
Having Google-friendly text on your website will help your MobileApp Website to be found fast and easy. The first way to understand if your text is Google friendly is to work out if people use those same words in their searches.
For example, if you have developed an Education App, you may naturally find the word ‘educator’ is used a lot on your website. But if you knew more people search using the word ‘teacher’ rather than ‘educator’, you would replace the word ‘educator’ with ‘teacher’ as often on the site as you could. By doing so, you would get more people to visit your Mobile App Website.
Understanding what words to use is the art of understanding keywords. Here’s an article that talks more about what keywords are and how to determine the best keywords for your site.
Using Keywords
Once you’ve determined the best keywords for your Mobile App Website, you’ll want to work on weaving those keywords into your text for the best SEO value.
Here are a few tips:
- Write 300 words, or more, on the page
- Weave the keyword (or keyphrase) into those 300 words 3 times
- Use the keyword in the title of the page
- Use the keyword in the first heading and the first paragraph
Want to explore how to optimise the text on your website? Check out this neat, free online tool.
Blogs
A great way to find more opportunities to write 300 words and get more keywords into your app website is to write blog articles. Some of the big apps, like Dress Me App write blog posts. They’re doing this to get more people to visit their Mobile App Website.
Remember, Google loves text. Think about what you can write about your App and write about it!
Links
All things being equal, if one website has more, good links from other websites it will rank higher than a similar website with no, or fewer links.
Here are a few ideas on how to get links to your Mobile App Website:
- Answering a Question On Reddit Or Quora
- Writing a Guest Blog Article For A Site Which Accepts Guest Articles And Links Back To Your Site
- App Review Sites
- Online Directories That List Apps In Your Sector or Industry
- Sites That Seek to Find Solutions That Your App Provides
To get a link back from a website, make contact with its owner and put forward a proposal for an informative and useful article or offer to provide background info for a review.
Final Thoughts
Search Engine Optimisation (SEO) takes time. Writing your 300 words for each page or article will take commitment. Finding and negotiating with other websites to link to your Mobile App Website will take effort.
But you will be rewarded with getting more traffic to your Mobile App Website – and that’s a great result.
