4 Things You Need to Have Before You Pitch to Investors

4 Things You Need to Have Before You Pitch to Investors

Developing an App and marketing the App is similar to setting up a business and creating the need in the market for same. Time and effort must be put in order to reap successful and positive results. However, if you need to find investors to complete the project, there are a few things you must complete or need to have before you pitch the idea to potential investors. This article will highlight four (4) main points or things you need to have before you pitch the idea to investors.

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7 Essential Productivity Hacks for Startup Founders

7 Essential Productivity Hacks for Startup Founders

“Sometimes, things may not go your way, but the effort should be there every single night.” – Michael Jordan

Productivity is a key ingredient startup founders need to have both in their organization’s processes and employees. Productivity is measured in terms of the rate of output per unit of input. Let us look at 7 Productivity Hacks startup founders can utilize in order for their businesses to be successful.

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The App Growth Strategy of AARRR – App Marketing Guide

The App Growth Strategy of AARRR – App Marketing Guide

With billions of Apps now in the App Store, you need a solid growth strategy to bring more users to user your app. The AARRR strategy, which is also known as the Pirate Metrics, is a battle-tested plan that gives you actionable metrics to grow your user base exponentially. Though these measurement techniques have been around for a long time, it has been popularised by Dave McClure of 500Startups.

Though it is explained below as it relates to launch of an App, these metrics can be applied to any digital product with ongoing user activity. Continue reading “The App Growth Strategy of AARRR – App Marketing Guide”

How Do You Make Money from Apps?

How Do You Make Money from Apps?

There is a school of thought which states that Apps can be costly to develop. Yes, it could be costly but the interesting fact is that the Return on Investment (ROI) could be quite high too. And once the initial investment is covered using one or more revenue streams within an App which I will be highlighting in this article, the additional income would be all net profits.

Nowadays it is a common practice by most App owners to make their App available on either App Store or on Google Play free of charge so that the user-base for the App could be enhanced rather quickly. It is interesting to note that more than 25% of IOS App owners earn more than $5,000 per month and with the Android user-base increasing daily, more than 16% Android App owners too enjoy an earning over $5,000 per month.

So, if most of the leading Apps are available free of cost for users to download, how do the owners make money?

Apart from making the App available at a cost on App Store or on Google Play, mentioned below are few methods where Apps could generate revenue.

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Why You Should Hire An App Development Company

A company wanting to enhance its business operations might want to tap into the lucrative mobile app sector. However, a common concern among most firms is choosing the best option with regards to app development. App development is a complicated process comprising of several stages that require in-depth technical knowledge and sound planning of the several stages of development. This is a fact that not many people are aware of. A company can either choose to hire freelancers or an app
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How To Decide On The Most Profitable App Idea?

Finding a profitable app idea can be like trying to unearth gold. It’s unusual to find gold in the earth and when you do, it must undergo several processes to be converted into 24-carat gold because gold doesn’t in that form on its own. Likewise, it’s unlikely you’re going to just happen upon a great app idea; however, there are things you can do to help optimize your idea sourcing so that you can come up with a profitable idea for a new app.

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